Brand Communication & Campaigns

Happy Holidays from State Street

Objective: Create a holiday brand moment that reinforces client appreciation and trust through thoughtful, detail-driven storytelling.

Context: With a shift to in-house production due to budget constraints, the team needed to deliver a high-quality holiday message that maintained brand standards while creating a more personal connection with clients and partners.

Approach: Co-produced a concept-driven holiday video centered on the idea that small details create meaningful impact. Developed a visual narrative using close-up, tactile moments culminating in a final reveal that ties back to the brand identity. Collaborated across teams to bring the story to life from concept through execution.

Impact: Delivered a polished, engaging brand piece that reinforced client relationships and demonstrated the ability to execute high-quality storytelling in-house.

Fun fact: The hands featured throughout the video are my own!

T+1 Awareness Campaign

Objective: Position the organization as a trusted partner during the transition to T+1 settlement by delivering clear, coordinated communications across channels.

Context: The shift from T+2 to T+1 settlement across North America introduced significant operational and regulatory complexity, requiring firms to quickly educate and prepare clients while reinforcing readiness and leadership.

Approach: Art directed an explainer video in partnership with an external agency and supported a broader campaign including thought leadership content, a strategic blog, interactive materials, and supporting collateral. Ensured visual and messaging consistency across all assets to clearly communicate readiness, reduce uncertainty, and reinforce expertise.

Impact: Supported a cohesive, multi-channel campaign that strengthened client confidence and positioned the organization as prepared, proactive, and aligned with industry change.

Cross-Channel Brand Awareness Campaigns

Objective: Drive consistent brand visibility and product positioning across paid, owned, and earned channels.

Context: Ongoing need to strengthen awareness and maintain consistency across a wide range of digital and client-facing touchpoints in a competitive fintech landscape.

Approach: Supported cross-channel initiatives spanning paid and organic social media, product page enhancements, award recognition content, and sales enablement materials. Worked with internal stakeholders to align messaging, visual identity, and product positioning across all touchpoints.

Impact: Improved clarity and consistency of brand presence across channels, supporting stronger alignment between marketing, product, and sales communications.

Emmanuel College Admissions Campaign (Rebrand Rollout)

Objective: Translate a new institutional brand into compelling admissions materials that reposition the college for prospective students.

Context: Following a major rebrand, Emmanuel College needed to shift perception from a legacy identity to a more modern, co-ed liberal arts experience.

Approach: Designed and developed a suite of admissions materials including a recruitment booklet, event invitations, an “About Us” mailer, and digital advertising. Applied the updated visual identity across print and digital channels to ensure a cohesive and contemporary brand expression.

Impact: Established a more modern and unified admissions presence, supporting stronger engagement with prospective students and reinforcing the updated brand positioning.

Luxury Real Estate Marketing & Editorial Campaigns

Objective: Elevate the positioning of high-end real estate through editorial storytelling that resonates with a luxury audience.

Context: At The Corcoran Group, marketing needed to differentiate properties in a competitive luxury market while appealing to high-net-worth buyers with elevated expectations.

Approach: Designed and produced Properties for Living, a luxury real estate magazine distributed through major publications including The New York Times and The New York Post. Developed an editorial approach featuring residents within their homes to create a more human and aspirational connection to each property, supported by refined typography and layout.

Impact: Enhanced the emotional resonance and perceived value of featured properties through story-driven, editorial presentation, supporting stronger engagement with high-net-worth audiences and reinforcing brand differentiation.