Sports Branding & Identity
Emmanuel College Athletics Rebrand (The Saints)
Objective: Bring a refreshed athletics identity to life across campus and the surrounding community, increasing visibility and strengthening school spirit.
Context: As part of a broader institutional rebrand, Emmanuel College’s NCAA Division III athletics program, The Saints, introduced an updated visual identity featuring a Saint Bernard mascot. The rollout required consistent implementation across a wide range of physical and digital touchpoints.
Approach: Led the implementation and promotion of the new athletics brand across multiple channels. Designed high-impact assets including a team bus wrap, campus and street pole banners, field promotion posters, and social media graphics to support team visibility and engagement. Ensured consistent application of the identity while adapting it to different formats and environments, both on campus and throughout the surrounding Boston community.
Impact: Increased visibility and recognition of the athletics program through bold, cohesive branding, helping reinforce school pride and create a stronger connection between athletics and the broader Emmanuel community.
Los Capitanes de Puerto Peñasco – Team Identity Launch
Objective: Create a distinctive and cohesive brand identity for a newly established professional basketball team, building recognition and excitement from the ground up.
Context: Los Capitanes de Puerto Peñasco was a newly formed team competing in Mexico’s professional basketball circuit, requiring a complete visual identity system ahead of its inaugural season.
Approach: Developed the team’s visual identity from concept to execution, including logo design, home and away uniforms, ticketing, and promotional materials. Extended the brand across digital and social platforms to support visibility and fan engagement, ensuring consistency across all touchpoints as the organization launched.
Impact: Established a strong and recognizable team identity that supported early awareness, fan engagement, and a cohesive presence both on and off the court.
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