About Me
Human-Centered Creativity, Built from Curiosity
I grew up in the northern suburbs of Chicago with a love of exploring new experiences, whether it was sports, music, photography, or outdoor adventures like scuba diving, skiing, and water sports. Photography first captured my imagination in high school, and in college I discovered a passion for graphic and communication arts. My career has evolved from that creative foundation into brand, marketing, and creative leadership, combining design, storytelling, and strategy.
Over the course of my career, I’ve shaped brand and digital experiences, developed integrated marketing initiatives, guided creative projects from concept to delivery, and collaborated with colleagues, vendors, agencies, and executive leaders to bring ideas to life. I’ve also built and guided internal creative teams and external collaborators, balancing creative ambition with the realities of business, budgets, and timelines.
I’ve always been a problem solver. At age four, I discovered a hidden Barbie Dream House meant for my birthday. By the time my parents found me, I had fully assembled it just by studying the box. From childhood surprises to professional endeavors, I bring this same spirit of curiosity, resourcefulness, and joy to everything I do.
Resume
A career rooted in creative design that has evolved into brand, marketing, and digital leadership across complex, global organizations, connecting creative thinking with business objectives.
Greater Boston/Hybrid
August 2017 – Present
#Fintech
Head of Brand & Digital Engagement
September 2022 – Present
Lead global brand and digital engagement across content, campaigns, digital experiences, and events. Partner with marketing, product, sales, and executive leadership to translate complex priorities into integrated marketing initiatives, compelling narratives, and consistent brand experiences.
- Directed a three-phase ETF campaign across paid and organic channels, generating 325K+ impressions, 2,500 clicks, and 11 leads, including two substantiated leads.
- Grew website unique visitors 40% while reducing bounce rate by 15 percentage points through digital experience, content, and engagement strategy.
- Grew LinkedIn follower base from 10K to 34K (+240%) through strategic brand content and executive thought leadership.
- Direct brand experience for a flagship global client conference serving 700+ attendees.
- Guide creative direction and storytelling across global customer and employee touchpoints.
- Lead employee engagement initiatives and digital platforms that strengthen internal communication, visibility, and connection.
Web & Design Director
August 2017 – August 2022
Directed the global web and creative function, connecting brand, digital experience, content, and design across marketing initiatives. Partnered with marketing, product, and sales teams to translate complex financial software capabilities into clear, engaging digital experiences and visual storytelling.
- Led evolution of the global website experience, aligning brand, content, UX, and business priorities.
- Directed integrated campaigns supporting product launches, thought leadership, demand generation, and sales enablement.
- Developed scalable brand standards and creative processes supporting consistency across global teams and regions.
- Directed creative for the T+1 settlement awareness campaign, translating a complex industry transition into accessible visual and digital storytelling.
Emmanuel College
Boston, MA
October 2013 – August 2017
#HigherEd
Directed creative strategy and brand execution supporting admissions, recruitment, and institutional storytelling across digital and print. Partnered with departments, vendors, and leadership to establish a cohesive visual identity and consistent brand experience across the college.
- Led institution-wide rebrand and established brand standards across the college.
- Developed integrated campaigns across web, email, advertising, print, video, and social.
- Managed creative operations, including budgets, vendors, and a multidisciplinary team.
iRobot
Bedford, MA
September 2013 – October 2013
#ConsumerTech
Supported marketing and product initiatives through design and production of customer-facing materials and product packaging. Collaborated across teams to translate product information into clear, polished visual communications.
The Corcoran Group
New York, NY
December 2006 – August 2013
#LuxuryRealEstate
Developed brand, marketing, and editorial experiences for The Corcoran Group, supporting the company’s luxury real estate business across print, digital, web, and publishing. Partnered with marketing teams, photographers, writers, and production vendors to translate property and brand stories into sophisticated visual experiences.
- Designed editorial experiences and luxury marketing materials spanning property marketing, corporate communications, and branded publications.
- Directed photography and managed production partners from concept through final delivery, maintaining creative quality and brand consistency.
- Developed integrated campaigns across print, digital, and web while balancing high-volume production with the standards of a premium global brand.
- Collaborated with cross-functional teams to translate business and marketing objectives into compelling visual storytelling.
Charitable Organizations
S.C.O.P.E. (Summer Camp Opportunities Promote Education)
New York, NY
January 2008 – Present
Design Consultant
Support SCOPE’s mission to provide children in need with life-changing summer camp experiences by designing and producing print and digital promotional materials, including event programs, year-end reports, brochures, invitations, posters, and banners. Collaborate with donors and stakeholders on ad placements and design for the organization’s annual fundraising Benefit Journal.
Phys Ed Plus
(PEP)
New York, NY
Jul 2012 – March 2020
Design Consultant
Supported Save Phys Ed’s mission to promote physical education and nutrition in schools and communities by designing marketing collateral, event materials, banners, and promotional mailers, as well as managing the organization’s social channels. Collaborated with committee members to plan fundraising and fitness events, delivering high-quality, cost-effective materials that enhanced outreach and engagement.
I designed and produced marketing materials for a full-service direct marketing firm, translating client strategies into high-impact print and digital campaigns. I managed photo shoots, created custom layouts, and ensured timely, high-quality delivery of materials. Clients included Visa, Capital One, Mobil, Chase, Bank of America, and Macy’s.
Completed a short-term contract with a leading prepress/premedia vendor, preparing client materials and outputting files for top magazines and newspapers. Utilized major DTP programs and preflight operations, including Scitex Brisque, Dalim, and Nexus.
Designed and produced daily Syracuse University student newspaper layouts, including advertising, photo editing, and page composition, while meeting tight deadlines in a fast-paced environment.
- Assisted gallery preparation for exhibitions, including print selection, lab coordination, and budget tracking, supporting the work of the European photographer Jemima Stehli.
The work displayed reflects the circumstances at the time of its creation and represents an interpretation of companies and their visual identities. Please note that these representations, statistics, and content may have changed over time.