About Me
Human-Centered Creativity, Built from Curiosity
I grew up in the northern suburbs of Chicago with a love for exploring new experiences, whether it was sports, music, photography, or outdoor adventures like scuba diving, skiing, and water sports. Photography first captured my imagination in high school, and in college I discovered a passion for graphic and communication arts. My career has always centered on creativity and marketing, combining design, storytelling, and strategy.
Over the course of my career, I have led design and brand strategy, guided creative projects from concept to delivery, and collaborated with colleagues, vendors, and agencies to express brand identity across digital, print, and live experiences. I’ve hired and guided internal and external creative collaborators to bring projects to life with clarity and impact.
I’ve always been a problem solver. At age four, I discovered a hidden Barbie Dream House meant for my birthday. By the time my parents found me, I had fully assembled it just by studying the box. From childhood surprises to professional endeavors, I bring this same spirit of curiosity, resourcefulness, and joy to everything I do.
Resume
A career rooted in creative design that has evolved into brand strategy and leadership across complex, global organizations, bridging visual thinking with business objectives.
Greater Boston/Hybrid
August 2017 – Present
#Fintech
Head of Brand & Engagement
September 2022 – Present
I lead global brand and engagement strategy for Charles River, shaping how the brand is expressed across digital, content, and experiential channels within a highly regulated fintech environment. My work focuses on aligning brand, marketing, and executive leadership around a clear, differentiated narrative that drives growth and strengthens our position with institutional clients.
I partner cross-functionally to develop integrated campaigns, guide creative direction and storytelling, and ensure consistency across customer and employee touchpoints. I also lead efforts to enhance the internal brand experience through employee engagement initiatives and digital platforms that improve communication, visibility, and retention.
In addition to my core role, I serve on the State Street Pride Steering Committee, contribute to the Professional Women’s Network (PWN), serve as Communications Lead for the Alpha Talent, Learning & Culture Council, mentor Early Careers Initiative team leads, represent CRD in cross-company marketing integration efforts, and present in the quarterly internal Skill Swap Series.
Web & Design Director
August 2017 – August 2022
I shaped web, design, and digital strategy at Charles River, supporting global marketing efforts across web, demand generation, events, and sales enablement in a complex B2B financial technology environment. My work focused on translating business and marketing objectives into cohesive digital experiences that strengthened brand perception and supported growth.
I directed UX and UI strategy across platforms and partnered with marketing, product, and sales teams to translate complex financial software capabilities into intuitive visual storytelling. I also established brand standards to ensure consistency across global teams and regions.
These efforts contributed to a shift toward more human-centered storytelling and a more modern, differentiated brand experience. In addition to my core role, I contributed to the Alpha Talent, Learning & Culture Council as part of the Onboarding Workstream.
Emmanuel College
Boston, MA
October 2013 – August 2017
#HigherEd
I led creative strategy and brand execution at Emmanuel College, supporting marketing and communications efforts across digital and print channels. My work focused on establishing a cohesive visual identity and ensuring consistent brand expression across departments, partners, and vendors.
I spearheaded a school-wide rebrand, developing comprehensive brand guidelines and overseeing the creation of marketing materials including web content, email, social media, advertising, and print collateral. I also managed a centralized visual asset library spanning photography, video, and signage to support efficient and consistent campaign execution.
I partnered with internal stakeholders and external vendors to deliver projects on time and within budget, optimizing resources and negotiating contracts to maximize value. I hired and mentored designers, developers, and interns.
iRobot
Bedford, MA
September 2013 – October 2013
#ConsumerTech
I supported the Consumer Products Division on a short-term design contract, enhancing the visual clarity and consistency of marketing collateral, presentations, and product packaging. My work focused on refining layouts, imagery, and in-box materials to improve usability and the overall customer experience.
The Corcoran Group
New York, NY
December 2006 – August 2013
#LuxuryRealEstate
I developed and executed creative strategy and brand materials for The Corcoran Group, supporting marketing initiatives across print and digital channels in a fast-paced luxury residential real estate environment. My work focused on delivering high-quality, visually compelling assets that reinforced brand standards and elevated the company’s presence in competitive markets.
I designed and produced a wide range of materials, including advertising campaigns, corporate identity assets, luxury brochures, presentations, email campaigns, and web graphics. I also managed a centralized photo database, ensuring consistency in image quality, color correction, and asset accessibility across marketing efforts.
I partnered with internal teams, freelance designers, and print vendors to ensure seamless production and execution of all materials. My work contributed to placements in publications including The New York Times, New York Magazine, Financial Times, The Wall Street Journal, Avenue, and Scene Magazine, extending the brand’s reach to highly targeted audiences.
Charitable Organizations
S.C.O.P.E. (Summer Camp Opportunities Promote Education)
New York, NY
January 2008 – Present
Design Consultant
Support SCOPE’s mission to provide children in need with life-changing summer camp experiences by designing and producing print and digital promotional materials, including event programs, year-end reports, brochures, invitations, posters, and banners. Collaborate with donors and stakeholders on ad placements and design for the organization’s annual fundraising Benefit Journal.
Phys Ed Plus
(PEP)
New York, NY
Jul 2012 – March 2020
Design Consultant
Supported Save Phys Ed’s mission to promote physical education and nutrition in schools and communities by designing marketing collateral, event materials, banners, and promotional mailers, as well as managing the organization’s social channels. Collaborated with committee members to plan fundraising and fitness events, delivering high-quality, cost-effective materials that enhanced outreach and engagement.
I designed and produced marketing materials for a full-service direct marketing firm, translating client strategies into high-impact print and digital campaigns. I managed photo shoots, created custom layouts, and ensured timely, high-quality delivery of materials. Clients included Visa, Capital One, Mobil, Chase, Bank of America, and Macy’s.
Completed a short-term contract with a leading prepress/premedia vendor, preparing client materials and outputting files for top magazines and newspapers. Utilized major DTP programs and preflight operations, including Scitex Brisque, Dalim, and Nexus.
Designed and produced daily Syracuse University student newspaper layouts, including advertising, photo editing, and page composition, while meeting tight deadlines in a fast-paced environment.
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Assisted gallery preparation for exhibitions, including print selection, lab coordination, and budget tracking, supporting the work of the European photographer Jemima Stehli.
The work displayed reflects the circumstances at the time of its creation and represents an interpretation of companies and their visual identities. Please note that these representations, statistics, and content may have changed over time.